Nubokind (nübo) | Rigzin Consumer Products Pvt. Ltd.

Nubokind, trademarked as nübo, is an Indian baby brand that makes safe, thoughtfully designed products for a child’s first year. The name carries our philosophy: “nübo” stands for the newborn, and “kind” stands for the gentle, conscious start every child deserves.
Our range includes food-grade silicone teethers such as the Ele Ring Teether, the Kiko No-Drop Wrist Teether and the Orbi Ball Sensory Teether, along with high-contrast cloth books, Montessori-inspired learning kits and developmental flashcards. Every teether is made from 100% food-grade silicone, tested against BIS IS 9873 standards and free from BPA, PVC, phthalates and heavy metals.
Launched in 2025, nübo has served more than 20,000 parents across 700+ Indian cities through its website, Amazon, Flipkart, Blinkit and Ozi, and received the Baby Choice Gold Award 2026.

Problem or Need Does Nubokind Aim to Address Through Its Products

Walk into most Indian nurseries and you will find plastic everywhere: rattles, teethers, toys and feeding items. Babies put almost everything in their mouths, and research on microplastics shows that infants carry a far higher concentration of microplastics than adults while being more vulnerable to endocrine-disrupting chemicals. At the same time, parents are overwhelmed. The market pushes more toys and more gadgets, but very little of it is designed around what a baby actually needs at each stage of development.
Nubokind addresses both problems. We give parents products they can trust on safety, made from certified food-grade silicone and non-toxic fabrics, and we design each one around a real developmental need such as teething relief, grip strength, visual tracking or sensory exploration. The goal is fewer, safer, more useful things in a baby’s world.

How its Different from other Brands in the Baby & Parenting Space

First, safety is the product, not a feature. Every teether is 100% food-grade silicone, tested for BPA, PVC, phthalates and heavy metals against BIS IS 9873 standards. We do not treat certification as a marketing badge; it is the starting point of every design.
Second, every product has a developmental purpose. Our range is built on Montessori principles and designed with pediatric input, so a teether also builds grip and oral-motor skills, and a cloth book supports visual development in newborns.
Third, we believe in intentionality over abundance. Instead of pushing parents to buy more, we help them choose the few products that genuinely matter at each stage.
Finally, we have shown that safe, premium-quality baby products can be accessible. Most of our demand comes from smaller cities such as Bhopal, Indore, Raipur, Kohima and Coimbatore, not only the metros.

Nubokind’s Vision for the Future

Our vision is to become India’s most trusted brand for safe, first baby products, and then take that standard global. Over the next few months we are expanding our range to cover children from birth to five years, and we plan to enter the Middle East, starting with Dubai, followed by the UK and US.
Beyond growth, we want to change a mindset. We hope every parent in India starts asking two simple questions before buying anything for their baby: is it safe, and does my child actually need it? If nübo can make those questions a habit, we will have achieved something bigger than building a company.